James Snow, MA, is the Assistant Provost for Academic Research at Maryland University of Integrative Health (MUIH). He has worked as a clinician and educator in the field of Western herbal medicine and has 25 years of experience merging modern scientific perspectives with traditional explanatory models of healing. At MUIH, Mr. Snow’s work focuses on enhancing research literacy and capacity among complementary and integrative health faculty. Current research projects include investigation of attitudes and use of evidence-informed practice among Western herbal practitioners; the role of context effects in the effectiveness of Western herbal medicine; and the construct of ‘healing presence’ in healthcare.